Growth Strategy

How can businesses accelerate and protect growth in constant change? We work with organisations to define, clearly articulate, and achieve actionable growth strategies. From market analysis to customer segmentation, revenue optimisation, and business plans, we empower our clients with insight-driven analysis that unlocks growth and builds lasting competitive advantage, be it through organic growth initiatives, partnerships, M&A, or strategic investment.

We’ve worked with clients to prioritise and enter new markets, identify and qualify acquisition targets, as well as establish successful partnerships to unlock new growth initiatives.

We’re proud to have partnered with our clients to generate tangible top-line growth.

Innovation

Innovation is key to staying relevant. We work closely with organisations to creatively develop solutions to growth challenges. Our approach is anchored in an immersive understanding of human problems, from which we iteratively explore ideas, and experiment with solutions to assess, and refine, for customer appeal and commercial viability. In practice, this means we collaborate with clients from conceiving, designing, and building brilliant new products, services, customer experiences, and brands that people love, and that consequently drive growth.

We’ve taken a fashion retail site from post-it, to 500,000 active users, through to acquisition. We’ve helped launch a new car insurance comparison site. We’ve come up with a new drink concept for teetotaller millennials for a global brewer. We’ve developed and embedded a tailored NPD framework for a global academic agriculture body to enable it to innovate and launch its own initiatives. The list goes on and on…

Insight & Foresight

We help organisations interpret data and trends, by unearthing the deeper currents of change shaping markets and customer behaviours & attitudes now, and in the future.

We combine qualitative and quantitative research methods with an analytical mindset to translate findings into actionable insights. We’ve helped our clients develop a deeper understanding of market shifts that can fundamentally disrupt their business models – or expose opportunities – by exploring questions such as: ‘what is the future of business travel?’, ‘what is the future of advertising?’, or ‘how is SME advertising spend changing and why?’.

We deliver Insight & Foresight services as standalone engagements as well as the first stage of Innovation or Growth Strategy projects.

In addition, we can also support our clients on an ongoing basis with regular Horizon Scanning, Market Intelligence, or Trends Reports, providing continuous monitoring and early sight of shifts and opportunities, placing them on the front foot.